The owner of Benno did a simple test at home and placed his car keys next to his bike lock.
Anytime he left my house he had to choose between the two and if he picked up the car keys, had to justify why he was choosing to drive rather than ride his bike.
This is how they discovered a list of objections that lead people to choose driving over cycling.
The Boost is the bike they designed to overcome the objections to using our bikes more often.
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