Benno Electric Bikes
The owner of Benno (Benno Baenziger) did a simple test at home and placed his car keys next to his bike lock keys.
Anytime he left his house he had to choose between the two and if he picked up the car keys, had to justify why he was choosing to drive rather than ride his bike.
This is how Benno discovered a list of objections that lead people to choose driving over cycling.
The Benno range are the bikes they designed to overcome the objections to using bikes more often.
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